After a good three-plus years in business, the last thing Heavy Putter designer and Boccieri Golf president and CEO Stephen Boccieri expected to be doing is club building.

But it is mid-February, the company's custom club builder is out sick and Boccieri has hundreds of orders still needing to be filled from the PGA Merchandise Show in January.

"I'm doing double duty downstairs building hundreds of golf clubs to ship," Boccieri said. "We have a ton of things that need to be done. I haven't had any time off, I can tell you that."

With a steady increase in sales, a full line of new putter models for 2008 and a significant win on the European Tour two weeks ago, Boccieri — who normally handles product development, oversees production quality and does marketing for the company — looks to have his hands full for some time to come.

The Heavy Putter works on the principle that more mass in the clubhead helps the golfer develop a more stable, pendulum putting stroke that leads to more accuracy on the greens. A 250-gram weight in the grip end of each putter allows enough weight in the head to engage those larger muscles, as well as raises the balance point in each club. The weight is moved to the heel and toe of the putter to increase the moment of inertia, further adding stability to the stroke.

For 2008, the company has introduced the Deep Face, or DF, Series. By increasing the height of the putter face by a mere quarter-inch, Boccieri was able to raise the center of gravity so it better aligns with the equator of the golf ball. The result: Better energy transfer, better roll and better distance control.

Three of the five new lines — the C, E and G models — are relatively traditional. The C2-DF and G3-DF are both available for women, in shorter lengths and with pink grips. And for something a bit different, the company offers the D and F models.

The D1-DF, or "Camelback," has a three-humped design with 465 grams of weight that moves the center of gravity back and up. Rails underneath the humps let the head sit correctly on the green and keeps it from hitting turf during the stroke.

"You'll notice the leading edge is off the ground," Boccieri said. "When somebody strokes, this putter actually strokes through and skids right through the turf. So even if they do hit the ground, it goes right through impact.

"One of the other benefits of this particular putter is that when your ball rolls up against the collar of the green, when you take the putter away, it actually glides through, almost like a utility club. You can actually putt with this on the collar of the green and feel like you're putting because you're not getting the leading edge hanging up. There are a ton of benefits with this along with the high center of gravity, and it rolls the ball better than any putter out there."

The F3-DF, or "Stealth," has an arrow cutout at the back of the head for better weighting and to help alignment.

"There really isn't a lot you can do with a blade. You kind of have to keep it simple," Boccieri said. "This putter has a lot of weight on the ends and everything out of the middle.... It's a very high MOI for a blade, and the sound that this putter makes at impact is like an old Ping. It resonates."

Troy Matteson, the company's best-known PGA Tour player, has already put the F3-DF in play. Matteson began using a Heavy Putter while on the Nationwide Tour and used it to win the PGA Tour's Frys.com Open. In addition to Matteson, the company has seen pros around the world use its product.

But without being able to pay for use, as many larger manufacturers do, Heavy Putter doesn't see a large number of pros put the putter in play. That makes the company's wins on the PGA Tour, Nationwide Tour, Challenge Tour and now European Tour even more sweet.

"You know, we don't have a lot of players using the product simply because of the endorsement deals and the requirements that they are under when they step up to the tee on the PGA Tour," Boccieri said. "But you can't calculate the statistics on the number of wins we have with so few players using the product."

Two weeks ago, Chile's Felipe Aguilar earned his first European Tour win at the Indonesian Open in Jakarta. As he did in 2007, where he picked up two Challenge Tour victories at the end of the year to get his European Tour card, Aguilar was using a B1-M model Heavy Putter.

"We knew about him last year, and we sent him product," Boccieri said. "He played on the European Tour in 2006 and he lost his card and he never really did anything in his golf career. Then last year he switched over to the Heavy Putter and was very successful on the Challenge Tour. He finished the season with two wins in a row and he had two second-place finishes... which obviously propelled him back to the European Tour. Then he turns around, starts the season, and wins the tournament."

While Heavy Putter doesn't use Aguilar's name to advertise its product -— a deal may be in the works — it's clear that founder Boccieri is proud of his putter's role in the victory.

"His putts per green in regulation, 1.696, is just under the No. 1 average on the European Tour of 1.667. That's remarkable," Boccieri said.\\

And, it's an improvement from Aguilar's showing on the 2006 European Tour, where he averaged 1.83 putts per GIR and 30.29 putts per round.

"We've had these kind of stories, with Adrian Mork, the guy who shot 59. Is it lightning in a bottle that always seems to strike Heavy Putter? You can't have this many coincidences," Boccieri said. "Not to take anything away from the players but they're known not to be good putters."

Going forward, Boccieri said that he's working on a new infomercial with Boccieri Golf partner and wedge maker Solus Golf.

"We're looking at doing a short game show. I call the up and down the 1-2 punch in golf. We'll concentrate on a wedge segment, a putter segment... it should be interesting," Boccieri said. "I think that will help our sell-through."

Sold at more than 3,000 locations in the U.S. and 30 markets around the world, Heavy Putter models sell for $169 each.

For information, go to www.heavyputter.com.