Austin makes splash with Zero Restriction
The splashdown at the Presidents Cup is making Woody Austin famous --
and it’s making him money. Not a bad parlay for a journeyman better
known until the last few months for his self-deprecating manner than
his golf.
The
final stages of the 2008 PGA Tour season featured a dramatic duel with
Tiger Woods at the PGA Championship, a showdown Austin narrowly lost
against the world’s best golfer.
That was in August at Southern
Hills. In September, Austin got his first chance at international team
play and made the most of it. He was a stellar contributor in the
United States’ handsome victory over the International squad. Austin
won 2.5 points for the U.S. with a victory and three halves.
Typical
of Austin’s career resume, it was something besides his golf that
garnered most of the attention. He’s been prone to antics grabbing the
spotlight, even when he has won on the PGA Tour, and the Presidents Cup
was no exception.
Austin made the U.S. team captained by Jack
Nicklaus off his career-best PGA Tour campaign. He won nearly $2.9
million to finish 15th on the money list.
In the Presidents Cup
at Royal Montreal -- the U.S. won, 19.5-14.5 -- Austin was paired with
Phil Mickelson in Friday’s four-ball matches. At the 14th hole,
Austin’s ball found the edge of a water hazard. He pulled on his
outerwear, went into the hazard and hit the shot before falling
backwards into the water. The next day, as he walked up the same
fairway, he reached into his golf bag and pulled out a pair of water
goggles.
It was pure Austin and it was very funny. Of all the
one-liners, captain Nicklaus had one of the best when he called his
splashdown artist “Jacques Cousteau.”
The rain gear Austin had
in his bag was by Zero Restriction, the official outerwear for both
Presidents Cup teams. A few weeks later, Zero Restriction signed Austin
to an endorsement contract. It was the perfect scenario for ZR to
promote its products, and Doug Tibbetts, the president, wasn’t about to
squander it. Tibbetts pounced on the opportunity.
The company
will use his likeness in its communication programs, advertisements and
catalogs. You can expect to see the Royal Montreal footage again and
again.
Austin, 43, played last week in the Children’s Miracle
Network Classic after a long break. After the Presidents Cup, Austin
returned home to Derby, Kansas, where he becomes an occasional golfer.
“When
I get home I pretty much stay home,” he said last week in a
pre-tournament interview. “I only go to the golf course once -- every
Friday I'll play in a noon group with some buddies and stuff. So I'll
see those people on Fridays, but I pretty much stay with the boys and
the wife throughout the week. I don't get in the golfing circles to
where I can see a whole lot of people.
“I think everybody I see
now has to make a comment about (the splashdown). Everybody wants to
call me ‘Aqua Man’ instead of Woody. Everybody is quick to throw out
their quips about the water.
“Nobody has surprised me. Nobody has come up with anything really good yet.”
And Austin won’t help by providing his own material.
“Me? I try to stay away from it,” he said.
The endorsement deal with Zero Restriction is his reward aside from the victory for the U.S.
“I
guess it's nice to get something,” Austin said. “At least my sacrifice
got me something, because nobody seems to talk about the three birdies
at the end. I'm not getting anything for that. So I better get
something for the dip. Nobody talks about (the three birdies). It’s
just about the dive. The golf was secondary.”
One of the things Austin will be asked to do by Zero Restriction is test new products.
“I guess that incident convinced Zero Restriction that I would go to great lengths to be the perfect gear tester,” he said.