Note to LPGA: Don't lose touch
Inbee Park, 18, won the U.S. Women’s Open two weeks ago at Interlachen Country Club. Seon Hwa Lee, 22, won the P&G Beauty NW Championship on Sunday.
Of the top 15 finishers on the leaderboard in Rogers, Ark., 11 were either Asian born or of Asian descent. Of the top 23 finishers at the Women’s Open, only six carried the red, white and blue.
This is not your father’s, or your mother’s, LPGA Tour.
The LPGA officials will correctly point out that the tour’s market is global now and its audience is diverse. No question, the dynamics of women’s professional golf today are unconventional. They can even seem ambiguous, if not conflicted.
The LPGA is, after all, a United States-based operation. Yes, there are now 12 events on the calendar that go to other markets, but there are 25 that take place in the U.S.
That said, less than half the field that started the U.S. Women’s Open in Minneapolis last week was made up of U.S. born players. Close to a third of the group was Asian, a number that increased if you counted Asian-born players who now reside in the U.S.
At the same time, the LPGA is considered an adult league. But there were 28 players at the U.S. Women’s Open — the biggest major of the year — who were in their teens, including 13-year old Alexis Thompson.
Officials will quote you numbers that suggest LPGA stock is on the rise, that it has no image concerns. Television viewership is up, they say. Galleries are vibrant. Lorena Ochoa is making the needle move, a Tiger Woods-like star and the face of the tour. All is well, not spectacular perhaps, but well.
And maybe on many levels, the glass is half full. But you can’t help but wonder if there is a half empty side, if at some point a U.S., adult-based audience has trouble relating to college-age kids with language barrier issues and names they can’t pronounce,
There were eight players with the last name of “Kim” in the field at the U.S. Women’s Open, seven players with the last name of “Lee” and six with the name of “Park.” But there was not a “Jones,” “Smith” or “Johnson” in the crowd.
This is not to suggest Koreans, or Japanese, or Swedes or any nationality don’t belong. This is not to put this on an oil-crisis level, not to say the tour is doomed because of its dependency on foreign players.
This is not about what the tour has at all. It’s about what is doesn’t have.
At what point does the globally robust LPGA lose connection with its U.S. audience? Where are the young U.S. players? What is the state of women’s golf is in this country on the junior level?
One of no less stature than Annika Sorenstam wonders. The USGA recently extended an ambassadorship to the retiring LPGA icon. While she is Swedish born, Ambassador Sorenstam recently became a full-fledged U.S. citizen. She also wonders about the missing U.S. presence.
“Obviously the future will tell,” Sorenstam, 37, said. “But it's definitely been a change … it’s more global and we see a lot of players from Asia now. I think that this is a good time to look at the system and see what do we need to do to grow the game over here.
“And even this is an issue I have with the Swedish Federation, we don’t have the growth that we used to have. We don’t have as many players as we used to. So I think it's very important to go back to basics and really make sure that juniors get a chance to play the game.
“We need to make sure that we get some future stars. It’s great to have a global tour, but I also think it's important to have some U.S. players. This is where I would say, what, 90 percent of the tournaments are played, I think it’s crucial.”
The LPGA has its own niche in the world of professional golf. But it better not lose touch with the neighborhood.